SMS Marketing
The typical American adult uses their phone for three to six hours daily. You must speak to that audience directly if you want to win them over. And SMS marketing is the ideal strategy for doing it.
The simplest and fastest way to communicate with users is through messaging. But how do you take advantage of marketing’s future? To make sure your SMS marketing methods help you succeed, we’ve provided important strategies.
How should an SMS marketing campaign be run?
To ensure the success of your marketing campaign, adhere to these SMS marketing best practices:
1. Set your KPIs
Setting key performance indicators (KPIs) enables you to continuously improve the results of SMS campaigns. Monitoring certain SMS marketing campaign metrics include:
- Click-through Rate (CTR): The percentage of times a link in a text is clicked.
- Engagement rate: The quantity of responses you get.
- Return on Investment (ROI): Estimating how much money is made from each text message that is delivered.
- Unsubscribes: Keeping track of who unsubscribes from your SMS list.
2. Select the appropriate persona
Using journey mapping, create the ideal customer profile. This will give you a starting point for the types of customers you’re attempting to attract with SMS marketing. Consider the following inquiries for yourself:
- What type of person are they?
- What year are they?
- What is the state of their finances?
- What is the socioeconomic status of the group?
- What are their habits, inclinations, and behavioral patterns?
It would provide you with a fundamental insight into who your customers are and what kinds of text messages or special offers they enjoy receiving from you.
3. Keep in mind the customers’ permission
Take into account proper text messaging protocol before you send your first message.
- During working hours, send an SMS.
- Avoid sending the same text again, and keep your messaging to a minimum.
- Correctly wrap up conversations.
- Get the necessary approval, and don’t text when asked to.
Don’t forget to obtain compliance with and permission under the Telephone Consumer Protection Act (TCPA). The law forbids certain phone calls and text messages. The use of automated calling systems is likewise forbidden.
